Branding Berlin

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As the German capital continues to evolve, its unique cultural backdrop is proving a perfect breeding ground for a new wave of ‘microbrand’ businesses. Kevin Braddock meets some of the city’s mini marvels

Every capital city has its symbolic, instantly recognisable tourist trinket. In The Big Apple it’s the ‘I ? New York’ cap, while London has the Harrods bag. And Berlin? A city famous for its avant-garde, countercultural bohemianism, some say you’ve never really ‘done’ a Berlin weekend without returning home with a ‘Wasted German Youth’ T-shirt.

It may sound like something you wouldn’t want your kids wearing

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