Set in a memorial garden, the Musée de la Memoire has a collection of photographs, newspaper cuttings and residents’ accounts that give a moving insight into the 1960 earthquake that destroyed much of the city (Jardin Olhao, Avenue du President Kennedy).
At the Musée Principal du Patrimoine Amazighe you can find out about the Berber communities who have lived in Agadir and the surrounding desert for centuries.
Start with oysters and finish with crêpe suzette at contemporary restaurant Le Miramar.
The Restaurant du Port is one of the best places to enjoy tuna, most of which comes from Port d’Agadir’s bustling fish market.
With brightly coloured lighting and funky furniture, the Au So Good is all about fun. Try the foie gras with a peanut crème brûlée.
Four miles north-west of Nouveau Talborjt you’ll find Oufella Kasbah – the only remaining structure from Agadir’s past – and great views of the bay.
Banks, ATMs and internet cafes can be found along the Boulevard 20 Août.
It’s a short drive from Founty to the former Berber village of Inezgane where you can explore the souk, famous for its brilliant blue ceramic pieces, or spend some time in the Polizzi Medina – designed to resemble an ancient Moroccan medina.
Relax in the spa or work out in the gym at the Tildi Hotel & Spa (rooms from €35/MAD 385).
Relax by day at the spacious Royal Atlas Hotel (rooms from €72/MAD 800) before heading to the lively Actor’s nightclub.
Well-presented rooms and amenities that include a restaurant decorated in Moroccan style form part of the sprawling Hotel Residence Rihab complex, located minutes from the beach (rooms from €45/MAD 500).
Tiny craft shops sell Berber carpets and jewellery alongside fashion boutiques in the Complexe Artisanal. Leather handbags and belts are the best buys.
Head for Boulevard 20 Août where you’ll find little passages full of artisan shops. Look out for copperware and yellow babouches (slippers) that are traditionally worn by Berbers of the Souss region.
Not far from Haut-Founty is the Souk Al Had, a traditional market of tiny lanes and entrance gates where locals shop for fruit and spices.
The marina is a great place for an evening stroll, sipping cocktails at venues like O Gourmet or dining on seafood paella at the seriously stylish Les Blancs.