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Inflight Magazine of Brussels Airlines

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Market research, technical specification, rate card, destination guide and publishing schedule

The inflight magazine for Brussels Airlines

Brussels Airlines meets the needs of a new generation of travellers providing flexibility, service and time saving for business travellers, and the lowest fare guarantee for price conscious travellers.

Potential readership 1 million per issue
Frequency Monthly
Inflight distribution In all cabins/classes
External distribution In all Brussels Airlines lounges
Printed copies 100,000 per issue

brussels airlines

The magazine

b.there! magazine provides a unique and unparalleled environment for you to reach your target audience cost effectively.

In each issue I aim to offer enthralling and unusual features that will encourage the passenger to book their next trip. Published in English, French and Flemish b.there! has something for everyone with an exciting and informative mix of leisure, food, fashion and business stories. Some of my favourite Belgian-focused interviews of late have included fashion legend Martin Margiela, artist Luc Tuymans and designer Arne Quinze who give a fascinating insight into their country, but I try and inject a bit of culture too spotlighting Belgian actresses Cécile de France and Déborah François. Richard Bence, Editor

b.there! also has city guides taking our readers on a journey of discovery across different locations in destinations across the Brussels Airlines network.

b.there! is a handy reference guide to passengers showcasing the latest products, promotions and offers available from Brussels Airlines. Other editorial elements include current affairs, fashion, design, travel, a diary of events, media reviews, photo stories, restaurant reviews, handpicked hotels, stylemaker profiles, art & culture, architecture, technology business profiles and property.

Why inflight?

Inflight media is a unique way to provide a powerful advertising message

  • A Growing Media With a growth of over 50% in advertising spend over the last 2 years, more people are recognising inflight as a way to provide a powerful advertising message
  • A Growing Readership In Europe alone
    last year, 750 million people flew on 6 million flights – with an increase in low cost airlines and a competitive market– people are
    finding it more affordable and more convenient to travel by air for both business and
    short breaks
  • A Captive Audience Inflight offers an engaging environment where readers are more likely to absorb and recall information
  • High Impact Frequent flyers trust the magazine because they trust their airline. By repeating your advertising message you will also become a familiar part of their routine
  • Key decision makers Business travellers are the world’s influencers and decision makers. They are sophisticated busy people, often extending their trips to be joined by friends or family
  • Open minds Many affluent corporate travellers use their time on board as down time in their schedules when they are making lifestyle decisions on their next purchase, investment or vacation
  • Lifestyle choices Inflight is the best way to reach both household and decision makers elbow to elbow
  • Active consumers Low cost travellers
    spend twice as much per day as regular
    holiday makers

Creative solutions

The powerful chameleons of magazine advertising!

When produced to a high standard advertorials engage and involve the reader, and deliver an endorsed message using the voice of the ‘host’. They are used to communicate using more seductive detail, talk directly to relevant audiences and include information that is relevant, of interest and alluring to the reader. Advertorials can be used to add a strategic extension to your existing campaign, and create ‘time sensitive advertising’ to link and associate with current calendar events. Competitions can be included to drive to call to action, and there is also the opportunity to create new original images via commissioned photo shoots. Please request our advertorials presentation to see some examples.

For advertising enquiries please contact Anna Szpunar +32 (0)2 808 1576 or +44 (0)207 749 2343 [email protected] Fax: +44 20 7613 8778

b.there! is published on behalf of Brussels Airlines by INK, 141-143 Shoreditch High Street, London E1 6JE

Production schedule 2010/11

For further information on production please contact: Antonia Ferraro | Tel. +44 (0) 207 613 6974 Email [email protected]