Welcome to the Inflight Magazine of Brussels Airlines
Market research, technical specification, rate card, destination guide and publishing schedule
Brussels Airlines meets the needs of a new generation of travellers providing flexibility, service and time saving for business travellers, and the lowest fare guarantee for price conscious travellers.
Potential readership 1 million per issue
Inflight distribution In all cabins/classes
External distribution In all Brussels Airlines lounges
Printed copies 100,000 per issue
b.there! magazine provides a unique and unparalleled environment for you to reach your target audience cost effectively.
In each issue I aim to offer enthralling and unusual features that will encourage the passenger to book their next trip. Published in English, French and Flemish b.there! has something for everyone with an exciting and informative mix of leisure, food, fashion and business stories. Some of my favourite Belgian-focused interviews of late have included fashion legend Martin Margiela, artist Luc Tuymans and designer Arne Quinze who give a fascinating insight into their country, but I try and inject a bit of culture too spotlighting Belgian actresses Cécile de France and Déborah François. Richard Bence, Editor
b.there! also has city guides taking our readers on a journey of discovery across different locations in destinations across the Brussels Airlines network.
b.there! is a handy reference guide to passengers showcasing the latest products, promotions and offers available from Brussels Airlines. Other editorial elements include current affairs, fashion, design, travel, a diary of events, media reviews, photo stories, restaurant reviews, handpicked hotels, stylemaker profiles, art & culture, architecture, technology business profiles and property.
Inflight media is a unique way to provide a powerful advertising message
The powerful chameleons of magazine advertising!
When produced to a high standard advertorials engage and involve the reader, and deliver an endorsed message using the voice of the ‘host’. They are used to communicate using more seductive detail, talk directly to relevant audiences and include information that is relevant, of interest and alluring to the reader. Advertorials can be used to add a strategic extension to your existing campaign, and create ‘time sensitive advertising’ to link and associate with current calendar events. Competitions can be included to drive to call to action, and there is also the opportunity to create new original images via commissioned photo shoots. Please request our advertorials presentation to see some examples.
For advertising enquiries please contact Anna Szpunar +32 (0)2 808 1576 or +44 (0)207 749 2343 [email protected] Fax: +44 20 7613 8778
b.there! is published on behalf of Brussels Airlines by INK, 141-143 Shoreditch High Street, London E1 6JE
For further information on production please contact: Antonia Ferraro | Tel. +44 (0) 207 613 6974 Email [email protected]