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THE MAGAZINE

The inflight magazine for Brussels Airlines

b.there! is Brussels Airlines monthly guide to the key events and destinations across its short-haul network, it keeps passengers up-to-date with the latest travel and business news

In each issue I aim to offer enthralling and unusual features that will encourage the passenger to book their next trip. Published in English, French and Flemish b.there! has something for everyone with an exciting and informative mix of leisure, food, fashion and business stories. Some of my favourite Belgian-focused interviews of late have included fashion legend Martin Margiela, artist Luc Tuymans and designer Arne Quinze who give a fascinating insight into their country, but I try and inject a bit of culture too spotlighting Belgian actresses Cécile de France and Déborah François.

Jane Wright, Editor

- Frequency Monthly
- Multilingual English, French and Flemish
- Inflight distribution In european seat backs of all cabins/classes
- External distribution In all Brussels Airlines lounges; in 4*/5* hotels in brussels
- Interactive download to your iPhone and iPad online

THE AIRLINE

Proud to be a member of the star alliance network

- Winners of the Short Haul Airlineat the TM Travel Awards: 2007-2011
- Brussels Airlines is a member of the Star Alliance group, with a network of 75+ premium airportsacross Europe, 21 ‘owned’ destinations in Africa, and a combined codeshare network of over 190 worldwide destinationsin Europe, Africa, US, Canada, Middle East and China
- Whether travelling for business or for leisure the airline offer their customers a modern, reliable, punctual, caring and innovative service with a smile
- With over 300 flights in and out of Brussels Airport daily Brussels Airlines is the leading airline group in Belgium carrying over 30% of all airport traffic

THE AUDIENCE

Brussels Airlines meets the needs of a new generation of travellers providing flexibility, service and time saving for business travellers, and the lowest fare guarantee for price conscious travellers

THE NETWORK

WHY INFLIGHT?

Inflight media is a unique way to provide a powerful advertising message

- A captive audience Inflight offers an engaging environment where readers are more likely to absorb and recall information. Readers spend an average of 30 to 40 minutes reading or looking through the airline’s in-flight magazine.
- High impact Frequent flyers trust the magazine because they trust their airline. By repeating your advertising message you will also become a familiar part of their routine.
- Key decision makers Business travellers are the world’s influencers and decision makers. They are sophisticated busy people, often extending their trips to be joined by friends or family.
- Open minds Many affluent corporate travellers use their time on board as down time in their schedules when they are making lifestyle decisions on their next purchase, investment or vacation.
- Lifestyle choices Inflight is the best way to reach both household and decision makers elbow to elbow.
- Active consumers Low cost travellers spend twice as much per day as regular holiday makers.
- Transumer’ A modern phenomenon of consumers on the move, particularly in the travellers mindset. They are affluent, active purchasers, open to new opportunities and difficult to reach through traditional means.
- Active readers 68% of readers have acted upon information found in an inflight magazine.